TF1: TV lifts his foot on violence
LE FIGARO. – After the World Cup, the hearing TF1 declined. You released the effort?
Lawrence STORCH. – The reality is that during the summer months 20% of French are on vacation. Their responsiveness to programs is not the same and we tailor our offering to this seasonality. But we have not lowered our guard during the summer. We have proposed programs that the public was pleased to see again as The Visitors and Research Section and the new season of Secret Story for 36% audience share on Women procurement officials. In addition we have continued to test new programs and whether "Welcome to my tribe" has not found its audience, instead "The 12 strokes of noon" and "First Love" are real achievements.
You have launched "MasterChef" August 19. There are more back?
The back is a formalism that now of less interest to the public.The Internet has profoundly changed the media programs. Information flow from the first "pilot" and spread through social networks. The concept of chronology has totally changed. Now we're on the air programs when they are ready. Thus we present two to three new releases per month, including in August. This corresponds to the expectations of the public. It is also the trend in the U.S. where the chains have broken the traditional rendezvous of February and November. Regarding "MasterChef" August 19 was a great opportunity. The first captivated the female audience. I have no doubt that the program will ramp up and settle on the semester.
The hearings TF1 Can halt their decline?
Today, we are in a transition period which complicates analysis for broadcasters and producers.We must make the balance right between what is mechanical, ie related to the increase of DTT, and what is the editorial or artistic touches and quality programs, we are the guarantors. I look forward to the whole of France switches to all digital in late 2011 and that competition takes place on stabilized bases. Remember that the only channel TF1 is able to muster more than 10 million viewers for its programs and that prime time has increased in the first semester!
Last year you Pariya on nostalgia. What are the major future trends?
Undeniably, the key words are close, emotion and humor. It is very clear that television lifts his foot on violence.For example, the American series, which tended to be hypersegmentées are now a wider audience, with female heroines, which corresponds to the TF1. We already had a taste with The Mentalist. Finally, reality TV, as a mode of writing, is in the process of infusing all types such as magazines, fiction and entertainment. And unlike reality TV programs will evolve. To attract the public, they will offer a strong and ongoing challenges.
What are the strengths of TF1 in the grid the next few months?
French fiction has found its stride on TF1 with two major events on Monday and Thursday, respectively devoted to comedy and lighter procedural series, such as Doc Martin Thierry Lhermitte, The Ripoux anonymous and Pascal Laurent Gamelon Légitimus or Brassed Off.We also develop detective series very square with male heroes. We work with producers to try to accelerate production of the series to arrive in seasons of 16 episodes, where we are now delivered instead of six. Furthermore, TF1 has created a frame of solid games with "The twelve strokes of noon" and "Wheel of Fortune" or "The fair price. To renew our offer to address the shortage of international formats, we have launched many drivers original creations. It is the same for varieties. I do not doubt that there is an original format in the future. Finally, our prime time entertainment will learn from soirees. We resend the live performances of the biggest headliners such as Florence Foresti and Franck Dubosc. We offer the shows made exclusively by artists for TF1.We begin with Laurent Gerra and have a project with Muriel Robin
TF1 has TMC. Do you foresee cooperation between the two?
I am in charge of programs TF1. Each channel has its own editorial team. Moreover, we can not move any type of programs from one channel to another, because this would lead to blur the identity of the channels. The group has made commitments in this regard. Our strategy will not weaken or a string to support the other, or to convert a string to catch-up TV service improved. It is necessary that each antenna has its own identity and it is as strong as possible.
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