Havana Club: serious setback for Pernod Ricard
The French group, co-leader of the global wine and spirits, has lost his latest appeal yesterday in the battle between the past twenty years at rival Bacardi. Pernod Ricard can not use the Havana Club trademark in the United States, world's largest market rum (40% of sales). Held by the Cuban state, the famous rum is sold in 120 countries around the world by Pernod Ricard.
The U.S. Supreme Court refused yesterday to consider the decision to an appeals court in Washington in 2011 that had impeded renew the Havana Club trademark in the United States. And, under a 1998 law, also called "Bacardi Bill". The French had seized earlier this year the U.S. Supreme Court in hopes of finally succeed. "We are victims of something unjust, said yesterday at Figaro Pringuet, CEO of the group. This is equivalent to changing the rules in the middle of the match. "An allusion to the retroactivity of the law, in theory contrary to the U guaranteed pay day loans.S. Constitution.
A bitter defeat for Pernod Ricard. He sees close the doors of the United States while global sales of Havana Club have increased tenfold over the last eighteen years. But the French did not admit defeat. He is preparing for the next battle. Impose the Havana Club trademark in the United States when lifting the embargo will be imposed. Bacardi sells rum discreetly in Florida also called Havana Club, manufactured in Puerto Rico, is in ambush. Pernod Ricard does not intend to let its competitor the right to enjoy the international reputation of the brand, built over several decades. He therefore announced yesterday that he would file the trademark Havanista replica of Havana Club. Insurance for the French to cut the grass under the feet of Bacardi in due course.
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