Nespresso ready to defend the right of its pods facing Casino
Announced in May, the marketing of coffee pods Casino compatible with Nespresso coffee machines, breaking for the first time the monopoly of the subsidiary of Nestl? on its capsules, should lead to jostling on the shelves of super, supermarkets and mini-markets group Etienne. It could also lead to a rush in the courtroom. "We will defend our interests in a very strong," says Le Figaro Richard Girardot, CEO of Nespresso.
Ethical Coffee Company (ECC), the young Swiss company founded by a former boss of Nespresso and Casino, has negotiated exclusive distribution in France capsules designed by ECC, ensure not to violate any of the patents filed by the subsidiary Nestle. Those who protect the first generation of capsules are supposed to fall into the public domain until late 2012 payday advance low fees .ECC claims to have found a loophole allowing him to circumvent the patent protection. "It seems very surprising to our lawyers," stressed the head of Nespresso, which states that the 1700 patent filed by the group to protect the faith the capsules and how they are used in coffee makers.
The leaders of Nespresso, which could not see, and because the capsule competing, let alone taste it, do not count undertake preventive approach, both towards Casino, ECC or its sub Folliet contractor, the roaster Chambery which supports the production of pods. But with their lawyers, they will likely be the first to rush into the shelves of Casino.
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