Airbus is 70% of Indian market
1040 new aircraft worth $ 145 billion. This, according to the latest Airbus market research, the need for airlines in India in the next twenty years. Of these, the vast majority of planes (860) will be ordered to meet the growth in air traffic – to + 7.2% per year, it is already growing faster than the average in Asia (5.9%) . In total, the current fleet will more than triple to 1080 devices.
According to Airbus, the airline purchases will be predominantly (646 copies) on medium-haul aircraft type A320 and A320 Neo (version remotorisée). It to meet soaring domestic traffic should move quickly on a rate of 10% per year, which will make India one of the strongest markets in the world. The European manufacturer estimates that the market for 308 long-haul A350-type and 66 copies of the ultra-high capacity aircraft type A380.
Two giant orders
Airbus hopes to win a beautiful place in this promising market. Already, the European manufacturer claims "70% market share of new orders," his "ambition is to retain its leadership in the Indian market." To support its strategy to win business, Airbus has established local partnerships for forty years. It is manufactured locally A320 passenger doors, his best-seller. It is also recruiting Indian engineers in its Engineering Center opened in 2006 in Bangalore. The manufacturer employs 270 in total and has to hire another 180 by 2014.
Airbus' strategy has paid off. In 2011, the manufacturer has scored a major coup by winning two giant commands from Indigo (180 A 320 150 of Neo) and Go Air have ordered that, between them, 252 units.
Two threats
But the clouds on the horizon. On the one hand by the poor health of major customers such as local Kingfisher.Depuis his birth in 2005, the company has never made any money – it lost $ 90 million in the third quarter of fiscal year – and has accumulated a debt of $ 1.3 billion. Kingfisher international flights still canceled Wednesday, postponed delivery in 2014 of A 380 and ordered it does not exclude cancellations. In total, current orders are of 32 A320s, 20 A330 long-haul, long haul lonq five A350s and five A380 super-jumbo. The company promises tonight released a recovery plan within two to three days.
Moreover, the implementation of the carbon tax by the European Union in January, also poses a threat to aircraft orders. Just as Beijing has frozen the purchase of 45 Airbus A 380, including 10 of its airlines, New Delhi is opposed to this tax. India may decide to retaliate. It threatens to bar its airlines to fly to Europe.
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