An agreement in flour heavily penalized
This is one of the heaviest penalties ever imposed in France for price fixing. The Competition Authority condemned Tuesday the largest producers of bagged flour French and German in total fines totaling 242.4 million euros.
As Le Figaro had revealed (read our editions of March 29, 2011), the institution has identified two antitrust cases, one involving French millers having agreed on prices, and the other a Franco-German cartel to limit to 15,000 tons, from 2002 to 2008, German exports in the Hexagon.
Flour France, sentenced to 8.3 million euro fine, and Axiane Milling, who scoop the most severe penalty (44 million), have decided to appeal. "We have taken note of the decision, which amazed us, said a spokesman Axiane. The penalty amount is disproportionate to the activities of the company, who made last year 167 million euros in turnover which only 15% correspond to the sale of flour in bag. "… ….. A first
This is the first case of this magnitude in the food industry. The Competition Authority has estimated that 11% of the costs to consumers. Moreover, it is the second time a consumer product is concerned by this affair. Last year, a cartel of manufacturers of detergents was sentenced to 361.3 million euros in fines. In both cases, this is a leniency application made by one of the protagonists who revealed the agreement.
"The Franco-German entente has been sheltered from competition German millers French, which enabled them to segment the market and respond with one voice to calls for major retailers such as discount stores," summarizes a spokesman for the Authority's view that the distributors were not aware of these practices.
The severity of penalties is due to the unprecedented duration of the agreement. In fact, since its inception in 1965, France Flour, owner of the famous brand Francine, leader in France, was at the heart of a system of understanding that allowed him to sell the output of its seven shareholders millers. "This is a transparent system of grouping that existed openly and everybody," protests Axiane Milling, one of its shareholders.
Considered a "false nose" Flour France was dissolved in mid-January and Francine brand was sold to one of its shareholders, Nutrixo. The Competition Authority should soon make its decision in another case involving the millers. This time it concerns the sale of bulk flour to bakers.
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